Nobellum Founders Explore AI Solutions for E-Commerce Growth in Toronto
Empowering Founders Through Innovation and Insight
Nobellum continues to champion innovation by creating opportunities for its founders to connect, learn, and grow. Recently, two of our WISE founders attended an engaging workshop in downtown Toronto, designed to help entrepreneurs unlock new sales potential through artificial intelligence.
The event, hosted by Candice Ho and Daniela Velarde, brought together a select group of women founders and marketers for a ninety-minute deep dive into how AI can reveal and repair hidden leaks in the e-commerce sales funnel. The session, titled “Fix your funnel leaks with AI before BFCM,” focused on preparing businesses for the fast-approaching Black Friday and Cyber Monday season while improving long-term conversion strategies.
Inside the Workshop
Participants learned how most brands don’t actually have a traffic problem but a conversion problem. Through a live AI demonstration powered by Cassidy, attendees saw how the tool scans websites to pinpoint where potential revenue is being lost, whether from mid-funnel drop-offs, engagement declines, or checkout friction.
The AI not only identifies these bottlenecks but also recommends specific actions to fix them. Attendees left with practical, test-ready workflows to enhance customer engagement and boost conversion rates in real time.
The atmosphere was collaborative and forward-thinking, with about twenty women founders sharing insights on how AI can become a strategic business partner rather than a distant technology concept.
Nobellum Founders in Attendance
Two remarkable entrepreneurs from Nobellum’s WISE Founders Program represented our community at this event, exemplifying the drive and curiosity that define our ecosystem.
Nik-Keisha Moodie, founder of NMCD Inc., is a passionate business coach and the visionary behind Building A Dream Together, a program that helps Black entrepreneurs and innovators gain access to mentorship, financial education, and digital tools for sustainable growth. Through NMCD Inc., Moodie is building a network that connects aspiring founders to the guidance and structure they need to thrive in competitive markets. Her participation in the event underscores Nobellum’s ongoing mission to integrate AI and innovation into the journeys of underrepresented founders.
Shevonne Chin, founder of FlixFX,is revolutionizing the advertising industry with a bold and futuristic approach. Her company uses synchronized swarms of drones equipped with LED lights to create captivating aerial shows that transform city skylines into interactive brand experiences. These drones not only entertain but also form dynamic QR codes in the sky, allowing audiences to instantly engage with brands in real time. By integrating AI-driven data analytics before and after each campaign, FlixFX helps companies measure engagement, optimize performance, and guarantee tangible results — including thousands of verified signups per activation. Through this fusion of technology, creativity, and precision marketing, FlixFX is setting a new benchmark for immersive, data-powered advertising.
Their participation underscores Nobellum’s belief that innovation thrives at the intersection of technology, creativity, and purpose.
Key Takeaways
This session offered more than just technical advice—it provided a mindset shift for founders preparing to scale.
AI as a collaborator: Technology like Cassidy is transforming from a diagnostic tool into an active growth partner.
Conversion over traffic: Real impact lies in improving trust, engagement, and purchase completion, not just attracting clicks.
Women leading innovation: The event was an inspiring showcase of women using technology to redefine business growth across industries.
Looking Ahead
At Nobellum, we believe that access to innovation should be equitable, actionable, and inspiring. Events like this align with our mission to equip underrepresented founders with the knowledge and technology needed to compete and scale.
As we move closer to Q4, our founders are not just preparing for a strong sales season—they are preparing for a smarter one. By embracing AI and continuous learning, they’re proving that the future of entrepreneurship is both inclusive and intelligent.
