Marketing Coordinator
Role Overview
The Marketing Coordinator is the creative engine of Nobellum's marketing team. This role owns everything visual and social, from designing graphics and editing videos to newsletters and writing blog content that positions Nobellum as a thought leader in Black STEMM innovation.
You are a storyteller at heart. You understand how to take Nobellum's mission and translate it into content that stops the scroll, builds community, and drives action. The Marketing Coordinator owns the channels, strategies, and communications that drive awareness, engagement, and reach at a deeper level through email, search, executive visibility, and relationship-driven marketing.
You are a skilled communicator and strategic thinker. You understand how to write a newsletter that gets opened, how to build an SEO strategy that compounds over time, and how to position a CEO as a thought leader without it feeling manufactured. You are organised, data-driven, and deeply invested in the mission of advancing Black innovation in STEMM.
Key Responsibilities
Graphic Design & Video Editing
- Design all marketing graphics, social media posts, carousels, event flyers, banners, booklets, and email headers
- Maintain strict adherence to Nobellum brand standards across every asset
- Edit and produce short-form and long-form video content, Reels, TikToks, founder testimonials, event recaps, and iDream 15-second campaign assets
Newsletters & Email Marketing
- Plan, write, and manage all Nobellum email communications, founder newsletters, campaign blasts, partner outreach, programme updates, and event reminders
- Build and maintain segmented email lists, founders, partners, alumni, investors, and media contacts
- Design and format email templates that are on-brand, mobile-optimised, and compelling
- Monitor email performance (open rate, click-through, conversion) and optimise campaigns based on data
- Manage the marketing inbox ([email protected]) - triaging, responding, and escalating within 24 hours
- Coordinate the bi-weekly community newsletter, curating content, writing copy, and deploying on schedule
SEO Strategy
- Develop and execute a comprehensive SEO strategy to increase organic traffic to nobellum.com by 40% by Q3 2026
- Conduct ongoing keyword research and gap analysis, identifying high-value search terms in the Black entrepreneurship and STEMM funding space
- Optimise all key website pages — title tags, meta descriptions, H1/H2 structure, and body copy
- Collaborate with the Content Creator to ensure all blog articles are written to target specific keywords
- Build and manage a backlink strategy, coordinating mentions and links from partner websites
- Monitor and report on SEO performance monthly using Google Search Console and analytics tools
- Implement local SEO best practices and maintain the Google Business Profile
Partner & Community Communications
- Draft and manage partner outreach emails, co-promotion requests, media kit distribution, and sponsor communications
- Coordinate logo collection, brand approval processes, and asset requests with external partners
- Maintain an up-to-date contact database of partners, sponsors, media contacts, and community stakeholders
- Support the preparation of press releases for major announcements
- Support the coordination of event invitations, RSVP management, and attendee communications
Analytics & Reporting
- Compile weekly and monthly marketing performance reports, email metrics, SEO rankings, website traffic, and campaign outcomes
- Maintain a KPI dashboard tracking all key marketing metrics across email, SEO, and SLT visibility
- Support the preparation of all-hands and leadership reports on marketing activities and outcomes
- Provide data-driven recommendations to the Marketing Lead on what is working and where to invest more effort
Requirements
- 2–4 years of experience in marketing coordination, communications, or a related strategic role
- Solid experience with Microsoft Office Suite and Google Workspace for content planning, scheduling, and reporting
- Strong writing skills, able to write in multiple voices, formats, and tones (newsletters, executive posts, press releases, partner emails)
- Demonstrated experience in email marketing, list management, campaign execution, and performance optimisation
- Working knowledge of SEO fundamentals — keyword research, on-page optimisation, Google Search Console
- Experience managing or supporting executive communications or thought leadership content
- Organised and detail-oriented — able to manage multiple workstreams and meet every deadline
- Proficiency in email marketing platforms (Mailchimp, HubSpot, or similar)
- Familiarity with Google Analytics, Search Console, and SEO tools (Semrush or Ahrefs)
- Passion for Black entrepreneurship, STEM innovation, and community impact
Nice to Have
- Experience with award nominations or PR/media relations
- Background in nonprofit, accelerator, or community-focused organisations
- Familiarity with LinkedIn Creator tools and executive personal branding
- Experience with CRM platforms such as HubSpot
- Knowledge of AI content tools for research and writing support
- French language skills (an asset for Francophone community outreach)
How To Apply
Send your CV and portfolio to:
CC: [email protected], [email protected]
Subject: Marketing Coordinator Application — [Your Name]

